Ehab Abouaish
Professor of Marketing Faculty of Commerce Cairo University
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Macro-Boycotting Behavior Drives “The Egyptian Case”,
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Abouaish, E., "Macro-Boycotting Behavior Drives “The Egyptian Case”,", Proceeding of Academy of Marketing Annual Conference, Dublin Institute of Technology, UK , 2005.
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Recent Publications
The impact of strategic vs. tactical cause-related marketing on switching intention
The effect of Electronic Word of Mouth Creditability on consumers Attitude
How the severity of service failure affects customer citizenship behavior and customer dysfunctional behavior through customer justice perception and emotions: The moderating role of customer involvement
Demographic Differences in Consumer Perception of Deception in Advertising "The Egyptian Case"
Perceived justice of service recovery and customer citizenship behavior: The role of emotions and relationship quality- A conceptual paper, Academy of Marketing Annual Conference, Bournemouth, UK.
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