Publications

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2018
Hassan, S., and E. Abouaish, "The impact of strategic vs. tactical cause-related marketing on switching intention", International Review on Public and Nonprofit Marketing, vol. 15, issue 3, pp. 253–314, 2018.
2014
2013
2012
Abou-Youssef, M., W. Kortam, E. Abouaish, and N. El-Bassiouny, "An exploratory investigation of the marketing practices conducted by Islamic banks in Egypt", African Journal of Business and Economic Research, vol. 7, issue 1, pp. 47-63, 2012. microsoft_word_-_rtf__2_.pdf
Aish, A., and E. and Sarhan, "The Impact of Attitude Towards Electronic Word of Mouth on Egyptian Consumers’ Purchase Intentions", Egyptian Journal for Commercial Studies- Mansoura University, 2012.
Kolkailah, S., E. Abouaish, and N. El-Bassiouny, "The Impact of Corporate Social Responsibility Initiatives on Consumers? Behavioral Intentions in the Egyptian Market", International Journal of Consumer Studies (IJCS), vol. 36, issue 4, pp. 369-384, 2012. microsoft_word_-_rtf__3_.pdf
Aish, A., "The Impact of Egyptian Youth Consumers Attitude on the Acceptance of Mobile Phones Advertisement", Commerce and Finance Journal - Tanta University, vol. 2, 2012.
2011
Aish, A., and E., "Celebrity Endorsement Advertisements Effect on Egyptian Youth Consumers Purchase Intentions", Egyptian Business Review, issue 15, 2011.
El-Bassiouny, N. Taher, and A. A. A. and E, "An Empirical Assessment of the Relationship between Character/Ethics Education and Consumer Behaviour at the Tweens Segment: The Case of Egypt", Young Consumers Journal, vol. 12, issue 2, 2011.