Ehab Abouaish

Hassan, S., and E. Abouaish, "The impact of strategic vs. tactical cause-related marketing on switching intention", International Review on Public and Nonprofit Marketing, vol. 15, issue 3, pp. 253–314, 2018.

- Darwish, H., Consumer attitude & selection criteria for car insurance policies in Egypt, MBA dissertation, , 2002.

- Aboelalla, W., The diffusion of 3G Mobile phones in Egypt, , 2004.

- Abdel Hady, M., Customers' Acceptance of Online Banking Services The Case of Egypt, MBA dissertation, , 2009.

- El Shazly, T., Measuring the broadband Performance Index (BPI0 for Egypt in Comparison to OECD Countries, MBA dissertation, , 2009.

- El Malla, H., Factors Affecting Customer Switching Behavior in the Egyptian Oil Services Stations, MBA dissertation, , 2009.

- El-Bassiouny, N., The effect of Character Education Programs on the consumption behavior of adolescents, PhD Thesis, , 2009.

- Mohamed, A., The Main Success Factors Affecting Customer Retention in the Mobile Industry in Egypt, MBA dissertation, , 2010.

- Sawirs, S., Drivers of Customer Satisfaction in the Egyptian Automotive Market, MBA dissertation, , 2010.

Professor of Marketing Faculty of Commerce Cairo University