How the severity of service failure affects customer citizenship behavior and customer dysfunctional behavior through customer justice perception and emotions: The moderating role of customer involvement
- Citation:
- Hassan, A., E. Abouaish, and T. El-Sharnouby,
How the severity of service failure affects customer citizenship behavior and customer dysfunctional behavior through customer justice perception and emotions: The moderating role of customer involvement,
, Americam Marketing Association, San Francisco, USA, 2014.
