How the severity of service failure affects customer citizenship behavior and customer dysfunctional behavior through customer justice perception and emotions: The moderating role of customer involvement

Citation:
Hassan, A., E. Abouaish, and T. El-Sharnouby, How the severity of service failure affects customer citizenship behavior and customer dysfunctional behavior through customer justice perception and emotions: The moderating role of customer involvement, , Americam Marketing Association, San Francisco, USA, 2014.