Publications

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2018
Hassan, S., and E. Abouaish, "The impact of strategic vs. tactical cause-related marketing on switching intention", International Review on Public and Nonprofit Marketing, vol. 15, issue 3, pp. 253–314, 2018.
2014
Fathy, D., E. Abouaish, and T. El-Sharnouby, Demographic Differences in Consumer Perception of Deception in Advertising "The Egyptian Case", , Academy of Marketing Annual Conference, Bournemouth, UK., 2014.
- Atef, N., The effect of Electronic Word of Mouth Creditability on consumers Attitude, , 2014.
Hassan, A., E. Abouaish, and T. El-Sharnouby, How the severity of service failure affects customer citizenship behavior and customer dysfunctional behavior through customer justice perception and emotions: The moderating role of customer involvement, , Americam Marketing Association, San Francisco, USA, 2014.
Hassan, A. AbouAish, E., and T. El-Sharnouby, Perceived justice of service recovery and customer citizenship behavior: The role of emotions and relationship quality- A conceptual paper, Academy of Marketing Annual Conference, Bournemouth, UK., , 2014.
2013
- Salem, S., The Impact of Cause-related Marketing on Service Brand Switching Intentions: the Case of the Telecommunication Services in Egypt, , 2013.
- Hassan, A., The impact of Perceived Justice during Service Recovery Encounters on Customers Citizenship Behaviour, , 2013.
Aish, A., E. Abosag, I. McKechnie, and S. and Hassan, "The Mystique of Macro-Boycotting Behaviour "Conceptual Framework"",", International Journal of Consumer Studies (IJCS), vol. 37, issue 2, 2013. microsoft_word_-_rtf__1_.pdf
Fathy, D., E. Abouaish, and T. El-Sharnouby, Understanding the Egyptian consumers’ perception of deception in advertising: “Developing Research Propositions”, , Academy of Marketing Annual Conference, Wales, UK, 2013.
2012
Abouaish, E., and N. Ammar, Antecedents of Customers Complain Intentions; The Case of Egyptian Hospitality Industry, 23rd International Conference on Marketing, Management and Economics (ICMME), Norway, , 2012.
Abou-Youssef, M., W. Kortam, E. Abouaish, and N. El-Bassiouny, "An exploratory investigation of the marketing practices conducted by Islamic banks in Egypt", African Journal of Business and Economic Research, vol. 7, issue 1, pp. 47-63, 2012. microsoft_word_-_rtf__2_.pdf
Aish, A., and E. and Sarhan, "The Impact of Attitude Towards Electronic Word of Mouth on Egyptian Consumers’ Purchase Intentions", Egyptian Journal for Commercial Studies- Mansoura University, 2012.
Kolkailah, S., E. Abouaish, and N. El-Bassiouny, "The Impact of Corporate Social Responsibility Initiatives on Consumers? Behavioral Intentions in the Egyptian Market", International Journal of Consumer Studies (IJCS), vol. 36, issue 4, pp. 369-384, 2012. microsoft_word_-_rtf__3_.pdf
Aish, A., "The Impact of Egyptian Youth Consumers Attitude on the Acceptance of Mobile Phones Advertisement", Commerce and Finance Journal - Tanta University, vol. 2, 2012.
- Mostafa, M., The impact of the CSR programs on the consumer purchasing intention towards the Mobile operators in Egypt, MBA dissertation, The Masstricht School of Management, , 2012.
2011
Aish, A., and E., "Celebrity Endorsement Advertisements Effect on Egyptian Youth Consumers Purchase Intentions", Egyptian Business Review, issue 15, 2011.
- Mahmoud, W., Customers’ Response To Corporate Social Initiatives Of Mobile Service Providers In Egypt, MBA dissertation, , 2011.
El-Guindy, S., E. Abou-Aish, and N. El-Bassiouny, "The Effect of Pharmaceutical Promotion Activities on Physicians’ Brand Awareness: A Comparative Analysis between Physicians and Pharmaceutical Experts in Egypt”, European Marketing Conference LCBR J, Frankfurt, Germany.", European Marketing Conference , Frankfurt, Germany., 2011.
- Saleh, M., The effects of failure severity on service recovery expectations and post-recovery evaluation outcomes, MBA dissertation, , 2011.
El-Bassiouny, N. Taher, and A. A. A. and E, "An Empirical Assessment of the Relationship between Character/Ethics Education and Consumer Behaviour at the Tweens Segment: The Case of Egypt", Young Consumers Journal, vol. 12, issue 2, 2011.
- Fouad, H., Factors Affecting Convenience Store Patronage Behaviour in the Egyptian Market, MBA dissertation, The Masstricht School of Management, , 2011.
- Sobhi, M., Factors affecting the selection of Islamic Banking services for egyptian retail consumers, MBA dissertation, The Masstricht School of Management, , 2011.
- Ammar, N., the factors influencing customers’ complaining intentions within the hospitality industry in Egypt, MSc Thesis, , 2011.
Karem, S., E. Abou-Aish, N. El-Bassiouny, and M. Ayoub, The impact of corporate social responsibility initiatives on consumers’ behavioural intentions in the Egyptian market, International Scientific Conference for Sustainable Consumption, , Hamburg, Germany, 2011.
- Sanad, M., The Impact of CSR on Consumers’ Purchase Intentions in the Egyptian FMCG Market, MBA dissertation, The Masstricht School of Management, , 2011.
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