Using Internet Marketing For Building and Communicating Brand Associations of Universities in Egypt
- Citation:
- Kortam, W., S. Attia, and A. Mahrous,
"Using Internet Marketing For Building and Communicating Brand Associations of Universities in Egypt",
Patterson, A. and Oakes, S (eds) Proceedings of the Academy of Marketing Conference 2011: Marketing Field Forever, Academy of Marketing, Liverpool. , July 2011.
Date Presented:
July 2011