Abeer A. Mahrous, Ph.D.
Professor
Using Internet Marketing For Building and Communicating Brand Associations of Universities in Egypt
- Citation:
- Kortam, W., S. Attia, and A. Mahrous, "Using Internet Marketing For Building and Communicating Brand Associations of Universities in Egypt", Patterson, A. and Oakes, S (eds) Proceedings of the Academy of Marketing Conference 2011: Marketing Field Forever, Academy of Marketing, Liverpool. , July 2011.