Abeer A. Mahrous, Ph.D.
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Global Brands or Local Heroes? A Comparative Study of Egyptian Consumer Perceptions and Behaviors in the Fashion and Apparel Industry
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Citation:
Boseila, I., A. A. Mahrous, and E. AbouEish, "Global Brands or Local Heroes? A Comparative Study of Egyptian Consumer Perceptions and Behaviors in the Fashion and Apparel Industry", American Journal of Business, 2023.
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American Marketing Association
Tags
co-creation behavior
(1)
effectiveness of learning
(1)
Facebook
(1)
internationalization; strategic managemen;t of higher educationhorizontal integration strategy evaluation universities’ partnership emerging market
(1)
service co-creation
(1)
students' evaluations
(1)
virtual communities participation
(1)
Recent Publications
Enhancing prosocial behaviour and donation intentions through neuroscientific techniques (EEG and eye tracker): Exploring the influence of charitable advertisement appeals
Perceived Justice and the Sharing of Brand Experience in Virtual Travel Communities: A Study of Airline Passengers
Global Brands or Local Heroes? A Comparative Study of Egyptian Consumer Perceptions and Behaviors in the Fashion and Apparel Industry
How manipulating incentives and participation in green programs affect satisfaction: The mediating role of warm glow.
How manipulating incentives and participation in green programs affect satisfaction: The mediating role of warm glow.
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