Enhancing prosocial behaviour and donation intentions through neuroscientific techniques (EEG and eye tracker): Exploring the influence of charitable advertisement appeals

Citation:
Mahrous, A. A., and Y. Mohsen, "Enhancing prosocial behaviour and donation intentions through neuroscientific techniques (EEG and eye tracker): Exploring the influence of charitable advertisement appeals", Journal of Arab and Musikm Media Research, 2023.
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