Abeer A. Mahrous, Ph.D.
Professor
Publications
Bio
Classes
Images
Blog
People
virtual communities participation
Showing results in 'Publications'.
Show all posts
Mahrous, A. A., and A. Kotb,
"
Antecedents of Virtual Communities Participation and their Purchasing Behavior Consequences(
",
Antecedents of Virtual Communities Participation and their P International Network for Business & Management Journals Conference
, Spain, June 2014.
American Marketing Association
Tags
co-creation behavior
(1)
effectiveness of learning
(1)
Facebook
(1)
internationalization; strategic managemen;t of higher educationhorizontal integration strategy evaluation universities’ partnership emerging market
(1)
service co-creation
(1)
students' evaluations
(1)
virtual communities participation
(1)
Recent Publications
How manipulating incentives and participation in green programs affect satisfaction: The mediating role of warm glow.
How manipulating incentives and participation in green programs affect satisfaction: The mediating role of warm glow.
Enhancing resilience to negative information in consumer-brand interaction: the mediating role of brand knowledge and involvemen
Egypt’s perceived destination image and its impact on tourist’s future behavioural intentions
The impact of characteristics of intra-organizational environment on entrepreneurial marketing intensity and performance in Egypt
more