Abeer A. Mahrous, Ph.D.

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virtual communities participation

Showing results in 'Publications'. Show all posts
Mahrous, A. A., and A. Kotb, "Antecedents of Virtual Communities Participation and their Purchasing Behavior Consequences(", Antecedents of Virtual Communities Participation and their P International Network for Business & Management Journals Conference, Spain, June 2014.
  • American Marketing Association

Tags

  • co-creation behavior (1)
  • effectiveness of learning (1)
  • Facebook (1)
  • internationalization; strategic managemen;t of higher educationhorizontal integration strategy evaluation universities’ partnership emerging market (1)
  • service co-creation (1)
  • students' evaluations (1)
  • virtual communities participation (1)

Recent Publications

How manipulating incentives and participation in green programs affect satisfaction: The mediating role of warm glow.
How manipulating incentives and participation in green programs affect satisfaction: The mediating role of warm glow.
Enhancing resilience to negative information in consumer-brand interaction: the mediating role of brand knowledge and involvemen
Egypt’s perceived destination image and its impact on tourist’s future behavioural intentions
The impact of characteristics of intra-organizational environment on entrepreneurial marketing intensity and performance in Egypt
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