Abeer A. Mahrous, Ph.D.

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Mahrous, A. A., and R. Samir, "Levels of Facebook use: Evidence from Egypt", ”International Journal of Management and Marketing Research, vol. 5, issue 3, pp. 43 - 56, 2012.
  • American Marketing Association

Tags

  • co-creation behavior (1)
  • effectiveness of learning (1)
  • Facebook (1)
  • internationalization; strategic managemen;t of higher educationhorizontal integration strategy evaluation universities’ partnership emerging market (1)
  • service co-creation (1)
  • students' evaluations (1)
  • virtual communities participation (1)

Recent Publications

How manipulating incentives and participation in green programs affect satisfaction: The mediating role of warm glow.
How manipulating incentives and participation in green programs affect satisfaction: The mediating role of warm glow.
Enhancing resilience to negative information in consumer-brand interaction: the mediating role of brand knowledge and involvemen
Egypt’s perceived destination image and its impact on tourist’s future behavioural intentions
The impact of characteristics of intra-organizational environment on entrepreneurial marketing intensity and performance in Egypt
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