Abeer A. Mahrous, Ph.D.
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internationalization; strategic managemen;t of higher educationhorizontal integration strategy evaluation universities’ partnership emerging market
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Mahrous, H. M. A.; G. A. Z.;A. A.,
"
Effective management of an internationalization strategy: A case study on Egyptian–British universities’ partnerships
",
International Journal of Technology Management & Sustainable Development
, vol. 17, issue 2, pp. 183-202, 2018.
American Marketing Association
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co-creation behavior
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effectiveness of learning
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Facebook
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internationalization; strategic managemen;t of higher educationhorizontal integration strategy evaluation universities’ partnership emerging market
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service co-creation
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students' evaluations
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virtual communities participation
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Recent Publications
Enhancing prosocial behaviour and donation intentions through neuroscientific techniques (EEG and eye tracker): Exploring the influence of charitable advertisement appeals
Perceived Justice and the Sharing of Brand Experience in Virtual Travel Communities: A Study of Airline Passengers
Global Brands or Local Heroes? A Comparative Study of Egyptian Consumer Perceptions and Behaviors in the Fashion and Apparel Industry
How manipulating incentives and participation in green programs affect satisfaction: The mediating role of warm glow.
How manipulating incentives and participation in green programs affect satisfaction: The mediating role of warm glow.
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Tourism