A Synergistic perspective on the hybrid segmentation of online shoppers/non-shoppers for airline tickets: The case of the Egyptian market
- Citation:
- Tarek, O., A. Mahrous, and W. Kortam,
"A Synergistic perspective on the hybrid segmentation of online shoppers/non-shoppers for airline tickets: The case of the Egyptian market",
Patterson, A. and Oakes, S (eds) Proceedings of the Academy of Marketing Conference 2011: Marketing Field Forever, Academy of Marketing, Liverpool. , July 2011.
Date Presented:
July 2011
