Enhancing resilience to negative information in consumer-brand interaction: the mediating role of brand knowledge and involvemen
- Citation:
- Elsharnouby, M. H., Mohsen, J., O. T. Saeed, and A. A. Mahrous,
" Enhancing resilience to negative information in consumer-brand interaction: the mediating role of brand knowledge and involvemen",
t. Journal of Research in Interactive Marketing., 2021.