3. The impact of entrepreneurial orientation and marketing innovation on sustained competitive advantage of female SMEs in Egypt: A conceptual framework
- Citation:
- Adam, S., A. Mahrous, and W. Kortam,
"3. The impact of entrepreneurial orientation and marketing innovation on sustained competitive advantage of female SMEs in Egypt: A conceptual framework",
Patterson, A. and Oakes, S (eds) Proceedings of the Academy of Marketing Conference 2011 , Marketing Field Forever, Academy of Marketing, Liverpool. , July, 2011.
Date Presented:
July, 2011
