Publications

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2013
Mahrous, A. A., "Social Media Marketing: Prospects for Marketing Theory and Practice on the Social Web", forthcoming, USA, IGI Global, 2013.
2012
Mahrous, A. A., and W. Kortam, "- Students’ Evaluation for Market Orientation: Evidence From Egyptian Business Schools", Business Education and Accreditation, vol. 4, issue 1, pp. 87-100, 2012.
Mahrous, A. A., and R. Samir, "Levels of Facebook use: Evidence from Egypt", ”International Journal of Management and Marketing Research, vol. 5, issue 3, pp. 43 - 56, 2012.
Tarek, O., A. A. Mahrous, and W. Kortam, Profiling the non e-shopper segments: Evidence from the Egyptian tourism industry, , Germany, Lambert Publications, 2012.
Mahrous, A. A., and W. Kortam, "Students’ Evaluations and Perceptions of Learning within Business Schools in Egypt,", Journal of Marketing For Higher Education, vol. 22, issue 1, pp. 55–70, 2012.
2011
Adam, S., A. Mahrous, and W. Kortam, "3. The impact of entrepreneurial orientation and marketing innovation on sustained competitive advantage of female SMEs in Egypt: A conceptual framework", Patterson, A. and Oakes, S (eds) Proceedings of the Academy of Marketing Conference 2011 , Marketing Field Forever, Academy of Marketing, Liverpool. , July, 2011.
Tarek, O., A. Mahrous, and W. Kortam, "A Synergistic perspective on the hybrid segmentation of online shoppers/non-shoppers for airline tickets: The case of the Egyptian market", Patterson, A. and Oakes, S (eds) Proceedings of the Academy of Marketing Conference 2011: Marketing Field Forever, Academy of Marketing, Liverpool. , July 2011.
Kortam, W., S. Attia, and A. Mahrous, "Using Internet Marketing For Building and Communicating Brand Associations of Universities in Egypt", Patterson, A. and Oakes, S (eds) Proceedings of the Academy of Marketing Conference 2011: Marketing Field Forever, Academy of Marketing, Liverpool. , July 2011.
Mahrous, A. A., "Antecedents of privacy concerns and their online actual purchase consequences: A cross-country comparison”", International Journal of Electronic Marketing and Retailing , vol. 4, issue 4, pp. 248-269, 2011.
Mahrous, A. A., and W. Kortam, "Discovering a Transformational Science of Marketing in Corporate, Social and Knowledge Perspective: Is Not About Time That a Marketing Scholar Becomes A Nobel Laureate?", Journal of American Science, vol. 7, issue 6, pp. 695-703, 2011.
2010
Mahrous, A. A., and A. Anis, "A Cross-Cultural Investigation of Students’ Perceptions of the Effectiveness of Pedagogical Tools: The Middle East, the United Kingdom, and the United States”", Journal of Studies in International Education, vol. 14, issue 3, pp. 289-306, 2010. our_paper.pdf
Kortam, W., and A. A. Mahrous, Insights, Contexts and Frontiers of Marketing Thought: An Advanced Synthesis of Research Readings, : VDM Verlag Dr. Müller, 2010. 81ytvupzzul.jpg