Abeer A. Mahrous, Ph.D.
Professor
Publications
Bio
Classes
Images
Blog
People
Publications
Export 37 results:
RTF
Tagged
XML
BibTex
Sort by:
Author
Title
Type
[
Year
]
2013
Mahrous, A. A.,
"
Social Media Marketing: Prospects for Marketing Theory and Practice on the Social Web
",
forthcoming
, USA, IGI Global, 2013.
2012
Mahrous, A. A., and W. Kortam,
"
- Students’ Evaluation for Market Orientation: Evidence From Egyptian Business Schools
",
Business Education and Accreditation
, vol. 4, issue 1, pp. 87-100, 2012.
Mahrous, A. A., and R. Samir,
"
Levels of Facebook use: Evidence from Egypt
",
”International Journal of Management and Marketing Research
, vol. 5, issue 3, pp. 43 - 56, 2012.
Tarek, O., A. A. Mahrous, and W. Kortam,
Profiling the non e-shopper segments: Evidence from the Egyptian tourism industry
,
, Germany, Lambert Publications, 2012.
Mahrous, A. A., and W. Kortam,
"
Students’ Evaluations and Perceptions of Learning within Business Schools in Egypt,
",
Journal of Marketing For Higher Education
, vol. 22, issue 1, pp. 55–70, 2012.
2011
Adam, S., A. Mahrous, and W. Kortam,
"
3. The impact of entrepreneurial orientation and marketing innovation on sustained competitive advantage of female SMEs in Egypt: A conceptual framework
",
Patterson, A. and Oakes, S (eds) Proceedings of the Academy of Marketing Conference 2011
, Marketing Field Forever, Academy of Marketing, Liverpool. , July, 2011.
Tarek, O., A. Mahrous, and W. Kortam,
"
A Synergistic perspective on the hybrid segmentation of online shoppers/non-shoppers for airline tickets: The case of the Egyptian market
",
Patterson, A. and Oakes, S (eds) Proceedings of the Academy of Marketing Conference 2011: Marketing Field Forever
, Academy of Marketing, Liverpool. , July 2011.
Kortam, W., S. Attia, and A. Mahrous,
"
Using Internet Marketing For Building and Communicating Brand Associations of Universities in Egypt
",
Patterson, A. and Oakes, S (eds) Proceedings of the Academy of Marketing Conference 2011: Marketing Field Forever
, Academy of Marketing, Liverpool. , July 2011.
Mahrous, A. A.,
"
Antecedents of privacy concerns and their online actual purchase consequences: A cross-country comparison”
",
International Journal of Electronic Marketing and Retailing
, vol. 4, issue 4, pp. 248-269, 2011.
Mahrous, A. A., and W. Kortam,
"
Discovering a Transformational Science of Marketing in Corporate, Social and Knowledge Perspective: Is Not About Time That a Marketing Scholar Becomes A Nobel Laureate?
",
Journal of American Science
, vol. 7, issue 6, pp. 695-703, 2011.
2010
Mahrous, A. A., and A. Anis,
"
A Cross-Cultural Investigation of Students’ Perceptions of the Effectiveness of Pedagogical Tools: The Middle East, the United Kingdom, and the United States”
",
Journal of Studies in International Education
, vol. 14, issue 3, pp. 289-306, 2010.
our_paper.pdf
Kortam, W., and A. A. Mahrous,
Insights, Contexts and Frontiers of Marketing Thought: An Advanced Synthesis of Research Readings
,
: VDM Verlag Dr. Müller, 2010.
81ytvupzzul.jpg
« first
‹ previous
1
2
American Marketing Association
Tags
co-creation behavior
(1)
effectiveness of learning
(1)
Facebook
(1)
internationalization; strategic managemen;t of higher educationhorizontal integration strategy evaluation universities’ partnership emerging market
(1)
service co-creation
(1)
students' evaluations
(1)
virtual communities participation
(1)
Recent Publications
Enhancing prosocial behaviour and donation intentions through neuroscientific techniques (EEG and eye tracker): Exploring the influence of charitable advertisement appeals
Perceived Justice and the Sharing of Brand Experience in Virtual Travel Communities: A Study of Airline Passengers
Global Brands or Local Heroes? A Comparative Study of Egyptian Consumer Perceptions and Behaviors in the Fashion and Apparel Industry
How manipulating incentives and participation in green programs affect satisfaction: The mediating role of warm glow.
How manipulating incentives and participation in green programs affect satisfaction: The mediating role of warm glow.
more