Abeer A. Mahrous, Ph.D.
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Mahrous, A. A., and R. Samir,
"
Levels of Facebook use: Evidence from Egypt
",
”International Journal of Management and Marketing Research
, vol. 5, issue 3, pp. 43 - 56, 2012.
American Marketing Association
Tags
co-creation behavior
(1)
effectiveness of learning
(1)
Facebook
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g
(1)
internationalization; strategic managemen;t of higher educationhorizontal integration strategy evaluation universities’ partnership emerging market
(1)
service co-creation
(1)
students' evaluations
(1)
virtual communities participation
(1)
Recent Publications
The Influence of Green Demarketing on Brand Credibility, Green Authenticity, and Greenwashing in the Food Industry
Enhancing prosocial behaviour and donation intentions through neuroscientific techniques (EEG and eye tracker): Exploring the influence of charitable advertisement appeals
Perceived Justice and the Sharing of Brand Experience in Virtual Travel Communities: A Study of Airline Passengers
Global Brands or Local Heroes? A Comparative Study of Egyptian Consumer Perceptions and Behaviors in the Fashion and Apparel Industry
How manipulating incentives and participation in green programs affect satisfaction: The mediating role of warm glow.
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