Rania Hussein
Assistant professor of Marketing Faculty of commerce Cairo University
(email)
Customer Engagement on social media: how to enhance continuation of use
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Hussein, R. S., and S. Hassan, "Customer Engagement on social media: how to enhance continuation of use", Online Information Review, vol. 41, issue 7, pp. 1-26, 2017.
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customer engagement
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Recent Publications
The Adoption of technological Innovations in a Service Context: an Empirical Study on the Higher Education in Egypt
Mobile Internet Use by Generation Z: Evidence from an emerging market
Antecedents of Global Brand Purchase Likelihood: Exploring the Mediating Effect of Quality, Prestige and Familiarity
Customer engagement on social media: how to enhance continuation of use
Customer Engagement on social media: how to enhance continuation of use
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