Antecedents of Global Brand Purchase Likelihood: Exploring the Mediating Effect of Quality, Prestige and Familiarity | Rania Hussein

Antecedents of Global Brand Purchase Likelihood: Exploring the Mediating Effect of Quality, Prestige and Familiarity

Citation:: Hussein, R., and S. Hassan, "Antecedents of Global Brand Purchase Likelihood: Exploring the Mediating Effect of Quality, Prestige and Familiarity", Journal of International Consumer Marketing, vol. 30, issue 5, pp. 288-303, 2018.