Publications

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2104
Hussein, R. S., and M. Mourad, "The Adoption of technological Innovations in a Service Context: an Empirical Study on the Higher Education in Egypt", Journal of Business and Industrial Marketing, vol. 29, issue 6, pp. 525-545, 2104.
2019
Hussein, R. S., and M. Attia, "Mobile Internet Use by Generation Z: Evidence from an emerging market", Academy of Marketing Studies Journal, vol. 23, issue 4, pp. 1-16, 2019.
2018
Hussein, R., and S. Hassan, "Antecedents of Global Brand Purchase Likelihood: Exploring the Mediating Effect of Quality, Prestige and Familiarity", Journal of International Consumer Marketing, vol. 30, issue 5, pp. 288-303, 2018.
2017
Hussein, R. S., and S. Hassan, "Customer Engagement on social media: how to enhance continuation of use", Online Information Review, vol. 41, issue 7, pp. 1-26, 2017.
Hussein, R., and S. Hassan, "Customer engagement on social media: how to enhance continuation of use ", Online Information Review, vol. 41, issue 7, pp. 1468-4527, 2017.
2016
Hussein, R. S., and A. Mahrous, "Users’ Engagement on Facebook: A Cluster Analysis", International Journal of Business and Emerging Markets, vol. 8, issue 4, pp. 426-445, 2016.
2014
2012
Mahrous, A. A., and R. S. Hussein, Levels of Facebook Use: Evidence from Egypt., , 2012.