Bazaraa, D. A., A. A. Mahrous, and M. H. Elsharnouby, "How manipulating incentives and participation in green programs affect satisfaction: The mediating role of warm glow.", Journal of Cleaner Production, !5 August 2022. journal_of_cleaner_production-preprint.pdf
Bazaraa, D. A., A. A. Mahrous, and M. H. Elsharnouby, "How manipulating incentives and participation in green programs affect satisfaction: The mediating role of warm glow.", Journal of Cleaner Production, !5 August 2022. cleaner_production_paper.pdf

Mind the gap Towards gender parity in the peer review process

The quality of the peer review process is the heart of the academic publishing system. Ideally, the peer-review process is gender-neutral. Recently, the gender perspective of the peer review process received increasing attention from the participants in the publishing process because of increased evidence of the systematic underrepresentation of women as authors, reviewers, and editors (Squazzoni, 2021).

Digital Marketing

Semester: 
Fall

Digital Marketing
Program:
- Joint BBA between Georgia State University and Faculty of Commerce, Cairo University
- BBA, Faculty of Commerce, Cairo University

Elsharnouby, M. H., Mohsen, J., O. T. Saeed, and A. A. Mahrous, " Enhancing resilience to negative information in consumer-brand interaction: the mediating role of brand knowledge and involvemen", t. Journal of Research in Interactive Marketing., 2021.