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A researcher, educator, and mentor, Suzanna Elmassah is a Professor of Economics and Finance at both Cairo University’s Faculty of Economics & Political Science (FEPS) and Zayed University’s College of Business (CoB). Economic Research Forum (ERF) Fellow and Higher Education Academy (HEA) Fellow. Suzanna Elmassah has received her Ph.D. in Sustainable Development (2009) and MSc in Finance (2004) from Cairo University. She has 20+ years of teaching and mentoring experiences in higher education, in addition to her involvement in mobile learning, course development, and industry consultation. She speaks three languages English, Arabic, and German. She has a multidisciplinary interest in research areas of Economics, Finance, Sustainable Development, Economics of Education, and Behavioural Economics. Suzanna has published several scholarly papers in prestigious international journals and sits on the Editorial Review Board for several peer-reviewed Journals.