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2022
Massah, S. E., and E. A. Hassanein, "Digitalization and subjective wellbeing in Europe", Digital Policy, Regulation and Governance, vol. 24, issue 1: Emerald Publishing Limited, pp. 52 - 73, 2022/01/01. AbstractWebsite

Purpose This study aims to analyze the effect of digitalization on 28 European countries’ subjective wellbeing by using macro (aggregate level) indicators. Design/methodology/approach The research investigates the impact of digitalization (Digital Economy and Society Index [DESI]) on life satisfaction through its components. The study uses several models based on the two-stage least squares method. Findings The findings show that internet connectivity, use of the internet and integrated digital technology are positively related to life satisfaction. Furthermore, the results revealed that human capital and digital public services are negatively associated with it. The study also suggested that digital skills, e-health, and e-government services do not necessarily increase an individual’s life satisfaction level. The internet’s use appeared to be the most effective digitalization component in affecting life satisfaction in Europe. Research limitations/implications The study is based on the DESI index from 2014 to 2019. Although it does not influence the outcome, future research may consider additional indexes such as Digital Adoption Index and Digital Transformation Index and extend the study period. Practical implications The study helps the policymakers directing their attention to the importance of digitalization on life satisfaction. Originality/value This work extends the limited understanding of subjective wellbeing, digitalization and the digital economy and society index in terms of theoretical implications.

Massah, S. E., M. Biltagy, and D. Gamal, "Framing the role of higher education in sustainable development: a case study analysis", International Journal of Sustainability in Higher Education, vol. 23, issue 2: Emerald Publishing Limited, pp. 320 - 355, 2022/01/01. AbstractWebsite

Purpose Higher education institutions (HEIs) should play a fundamental role in achieving the international 2030 sustainable development (SD) agenda. Quality education is the fourth of the sustainable development goals (SDGs), and one of the targets related to this is to ensure that by 2030 all learners acquire the knowledge and skills needed to promote SD. Therefore, the SDGs provide a motive for HEIs to integrate SD concepts into their day-to-day practices. This study aims to introduce a framework for HEIs’ sustainable development assessment. Such a framework guides HEIs and educational leaders to support their countries’ commitments to achieving the SDGs. Design/methodology/approach This paper presents the results of a case study analysis of the role and successful techniques of HEIs in achieving SD in three countries, namely, Germany, Japan and Egypt. Primary data was collected by semi-structured interviews with three Cairo University officials, while secondary data was collected by reviewing the universities' official websites, reports, publications and related papers. This study introduces a novel framework for HEIs' SD analysis and assessment, which guides HEIs and educational leaders to support SD to fulfill their countries' commitments to achieving the SDGs. This framework is based on the following five categories: strategic direction and institutional working practices, supporting students, supporting university staff competencies, supporting society's stakeholders and networking and sustainable campus. Consideration is given to the potential role of HEIs to support SD in each of these areas. Findings Cairo University could learn from the novel and pioneer practices of the Leuphana University of Lüneburg, and the University of Tokyo to fill in the gaps it has in different roles. It can also put more effort into adopting the suggested higher education programs of Egypt's Vision 2030. Research limitations/implications This paper is limited to a case analysis comparing three countries, Germany, Japan and Egypt. Second, this study has not considered school education, which is equally essential in countries' SD. Practical implications HEIs can use the framework and the findings in this paper to evaluate their current roles in supporting SD, identify the gaps and take actions accordingly to address their weaknesses. Originality/value The paper compares three universities, one in each of the case study countries. It draws conclusions that identify ways in which the paper's framework and findings can guide SD practice in HEIs internationally, especially those in the developing world.

Massah, S. E., S. Bacheer, and E. Hassanein, "US consumers' confidence and responses to COVID-19 shock", Review of Economics and Political Science, vol. ahead-of-print, issue ahead-of-print: Emerald Publishing Limited, 2022/01/01. AbstractWebsite

Purpose This research's main objective is to investigate the relationship between consumption expenditure and consumer confidence in the USA and to study their effects on US economic revivalism during and after the coronavirus disease 2019 (COVID-19) shock. Design/methodology/approach The authors use Michigan's monthly Consumer Sentiment Index and its five components from January 1978 to April 2020. The study is unique in quantifying the potential variations in US consumer confidence due to COVID-19 under different scenarios, by providing a projection until December 2021. It also estimates the time needed for recovery and offers guidance to policymakers on ways to contain the negative impacts of COVID-19 on the economy by restoring consumer confidence. Findings All scenarios show a gradual recovery of consumer confidence and consumption expenditure. This study recommends expansionary policies to encourage consumption expenditure to generate additional demand and boost economic growth and job creation. Practical implications Though this study is limited to the US consumer confidence index, it offers significant implications for marketers, customers and policymakers of other developed economies. The authors recommend expansionary economic policies to boost consumer confidence, raise economic growth and result in job creation. Originality/value The study is unique in quantifying the potential variations in US consumer confidence due to COVID-19 under different scenarios; by providing a projection until December 2021. It also estimates the time needed for recovery and guidance for policymakers on ways to contain the COVID-19 shock negative impacts on the economy by restoring consumer confidence.

2021
Massah, S. E., and H. Abou-El-Sood, "Selection of Islamic banking in a multicultural context: the role of gender and religion", Journal of Islamic Marketing, vol. ahead-of-print, issue ahead-of-print: Emerald Publishing Limited, 2021/01/01. AbstractWebsite

Purpose As the popularity of Islamic banking and financial instruments continues to rise globally, a recurring empirical question is what specifically makes consumers choose Islamic banking. This paper aims to investigate the determinants of bank type selection, especially in culturally diverse settings where the Islamic banking sector is well-established. It further examines whether consumers’ gender/religion influences their choices. One intuitive prediction is that Muslim consumers opt for Islamic banking products as “ethical” because of conviction-related reasons. However, the reality is not necessarily straightforward. Design/methodology/approach This paper uses structural equation modeling to examine data collected from a survey questionnaire of 790 respondents in an emerging market setting. Further analysis is made based on gender and religion to remove related bias. Findings Results suggest that overall consumer awareness significantly affects the selection of Islamic banking products. The positive effect of awareness is more significant for Muslim consumers relative to non-Muslims. Interestingly, social stimuli and bank attributes have an insignificant effect on the banking choices of both Muslims and non-Muslims. Practical implications Results suggest that Islamic banks’ marketing managers should adopt differentiated strategies for men and women, focusing on the core benefits of the service or personal interactions with consumers, respectively, along with a focus on different aspects of personal service for each gender. Awareness should be enhanced by adopting informative and effective marketing strategies to attract and retain consumers in the competitive bank environment. Islamic banks (IB) should pay attention to the religious effect without considering it as the sole variable motivating potential customers. They should design segmented and customized marketing strategies based on gender-religion market segmentation to suit different groups’ needs. Originality/value The findings fill a gap in the literature and provide Islamic bankers with insights to help design and articulate their business strategies to appeal to consumers in a multicultural context. Examining an integral part of gender and religion mitigates biased estimates due to the omission of variables. The study contributes to the existing literature on customer preferences for IB with a relatively large, new data set.

Sameer, Y. M., S. E. Massah, C. Mertzanis, and L. El‑Maghraby, Correction to: Are Happier Nations More Responsible? Examining the Link Between Happiness and Sustainability, , vol. 158, issue 1, pp. 373 - 373, 2021. AbstractWebsite

A correction to this paper has been published: https://doi.org/10.1007/s11205-021-02725-4

2020
Massah, S. E., S. Bacheer, and R. James, "What shapes students’ perceptions of group work: personality or past experience?", International Journal of Educational Management, vol. 34, issue 9, pp. 1457-1473, 2020. 2-_2020-student_perception_1108_ijem-11-2019-0401.pdf
2019
El-Massah, S., I. Michael, R. James, and I. Ghimpu, "An assessment of the influence of personal branding on financing entrepreneurial ventures", Heliyon , vol. 5, issue e01164, pp. 1-32, 2019.
El-Massah, S., O. AlSayed, and S. M. Bacheer, "Liquidity in the UAE Islamic Banks", Journal of Islamic Accounting and Business Research, vol. 10, issue 5, pp. 679-694, 2019.
El-Massah, S., S. M. Bacheer, and O. AlSayed, "Liquidity Risk in the MENA Region Banking Sector: Does Bank Type Make a Difference?", The Journal of Developing Areas, vol. 53, issue 1, pp. 148-163, 2019.
El-Massah, S., "Swings in the Economic Relations Between Egypt and the UAE", Journal of Social, Political and Economic Studies, vol. 44, issue 1-2, pp. 39-63, 2019.
2018
El-Massah, S., "Achieving sustainable industrialization in Egypt: Assessment of the Potential for EIPs", Interdisciplinary Environmental Review, vol. 19, issue 1, pp. 31-43, 2018.
El-Massah, S., "Addressing Free Riders in Collaborative Group work: The Use of Mobile Application at Higher Education", International Journal of Educational Management, vol. 32, issue 7, pp. 1-24, 2018.
Garas, S., and S. El-Massah, "Corporate governance and corporate social responsibility disclosures: The case of GCC countries", Critical Perspectives on International Business, vol. 14, issue 1, pp. 2-26, 2018.
El-Massah, S., "Economic deterrence between the dilemma of international consensus and the expansion of smart sanctions (Arabic)", مجلة السياسة الدولية, vol. 53, issue 213, 2018.
El-Massah, S., "The Egypt – UAE Economic Relation (Arabic)", The UAE-Egyptian Relations: Challenges and Future Prospects, UAE, Al Khaleej Publishing, 2018.
El-Massah, S., "Industrial Symbiosis within Eco-Industrial Parks: Case study of the New Borg El-Arab industrial city in Egypt.", Journal of Business Strategy and the Environment, vol. 27, issue 7, pp. 884-992, 2018.
Wong, V. S. H., and S. El-Massah, "Recent Evidence on the Oil Price Shocks on Gulf Corporation Council Stock Markets", International Journal of the Economics of Business, vol. 25, issue 2, pp. 297-312, 2018.
2017
El-Massah, S., and D. Fadly, "Predictors of academic performance for finance students: women at higher education in the UAE", International Journal of Educational Management, vol. 31, issue 7, pp. 854-864, 2017.
2016
El-Massah, S., "Local Sustainable Development: Local Agenda 21 for Egypt and the Arab Countries", World Review of Science, Technology and Sustainable Development, vol. 12, issue 3, 2016.
2015
El-Massah, S., and O. and Al-Sayed, "Banking Sector Performance: Islamic and Conventional Banks in the UAE", International Journal of Information Technology and Business Management (JITBM), vol. 36, issue 1, 2015.
El-Massah, S., "Islamic Economy Option: SWOT case Study Analysis", Advances in Management and Applied Economics, vol. 5, issue 5, Cairo- Egypt, USAID & Faculty of Economics and Political Sciences, Cairo University, 2015.
El-Massah, S., and O. Al-Sayed, "The Missed Puzzle Piece for Economic Transition Success", Journal of Business Management and Economics, vol. 3, issue 4, 2015.
El-Massah, S., "The Relation Between Students’ Productivity and Lifestyle Habits", European International Journal of Science and Humanities, vol. 1, issue 3, 2015.
2014
El-Massah, S., and O. AlSayed, "The Relation between Economic Transition and Political Transformation: Egypt in the Light of EECs Experience", European Journal of Applied Social Sciences Research (EJASSR), vol. Vol-2, issue Issue 2, 2014.