Publications
Submitted
of the -“Factors affecting the utilization of marketing research: A reconceptualization”, P. E. M. A., P. B. A. of the annual of -“The marketing research patronage situation: An agency theory conceptualization”, P. B. of the “ Strategic Marketing Research: A Conceptual Framework, Research Agenda and Empirical Investigation”, V. M. S.: C. P. S. V.? D. M. C. V. - " in be a of of to be by Pragmati, P. - "Knowledge-Based Marketing: A Conceptual Framework for the Creation and Sustenance of Intellectual Marketing Capital", P. - "Using Marketing Applications of Data Warehousing in Achieving Organizational Excellence in Customer Support and Service", "T. R. S. ' E. E. I. L. P. M. O. B. - of and in the and of Schoo, and M. I. T. M. C. C. L. C. E. - T. C. C. U. I. - "A. A. of of B,
International Conferences:,
, Submitted.
Abstract
- “The Marketing Research Patronage Situation in the Egyptian Financial Services Industry: An Agency Theory Conceptualization”, V. N. 5(J. 20 2003 with - “Understanding the New Bases for Global Market Segmentation", Journal of Consumer Marketing, I. - A proposed methodology for the logical design of a decision support system for strategic distribution channel decisions”, I. E.(E. -“ Strategic Marketing Research: A Conceptual Framework, Research Agenda and Empirical Investigation”, S. -"Exploring the Diffusion of Internet Marketing Research and Practice: A Conceptual Framework and an Empirical Analysis", S. A. K. P.: I. N. I. A. T. T. - "Discovering A Transformational Science of Marketing in Corporate, and V. - "Polarization of Marketing Theory: Fuelling The Quest For Scientific Marketing Truth", Journal of Accounting & Marketing,
International Journals:,
, Submitted.
Abstract
]