Bridging the gap between customer education and customer co-creation, customer citizenship behaviours | Mohamed Sobhy

Bridging the gap between customer education and customer co-creation, customer citizenship behaviours

Citation:: Temerak, M., H. Winklhofer, and S. Hibbert, "Bridging the gap between customer education and customer co-creation, customer citizenship behaviours", The Conference Proceedings of the Academy of Marketing , Leeds Metropolitan University, UK, British Academy of Marketing, 2009.