Mohamed Sobhy Temerak

Dr. Mohamed Sobhy is Professor of Marketing and the director of the professional marketing diploma at the Faculty of Commerce, Cairo University. He was the MBA academic coordinator at Cairo University in 2011 and 2012. He taught several marketing modules (e.g. marketing research, strategic marketing, and e-marketing) at undergraduate, MBA, PhD and DBA levels. He also supervised more than twenty MSc and MBA dissertations in the fields of marketing and entrepreneurship. He is the founder of the research methods academy, which aims at enhancing research skills of young academic scholars and marketing researchers.

Internationally, Dr. Sobhy served as a visiting scholar at Nottingham University Business School (UK), Georgia State University, George Washington University and Loughborough University. He is also a current member of Centre for Service Management at Loughborough University. His work appeared in Journal of Service Research (impatc factor = 6.8) (his paper was shortlisted among top five best papers in 2012), Journal of Business Research (impact factor = 3.3), Journal of Financial Services Marketing, American Marketing Association Summer Educator Conference, European Academy of Marketing and British Academy of Marketing. Also, he has received many awards and grants from Ford Association, Fulbright commission in Egypt and the ministry of higher education in Egypt.

Dr. Sobhy delivered many training workshops in strategic marketing planning, marketing research, and personal selling to many national and international companies in a wide variety of industries (e.g. marketing research, airliners, banks). He made a number of consultations to many national and international companies (e.g. real estate/construction, pharmaceutical, financial services). His area of expertise covers the following: satisfaction tracking/complaints management studies, bench-marking/competitive analysis studies, demand forecasting for new/established goods & services, concept/product testing, conjoint/pricing studies and market sensing studies. He has an accumulated expertise in survey/sampling methods, experimental techniques and many statistical software packages such as SPSS, LISREL and SmartPLS.