Mohamed M. Hammad
Assistant Lecturer, Department of Business Administration
Cairo University, Orman, Giza 12613 - Egypt
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Publications
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A Study of the Factors Affecting Customers’ Interpersonal Helping Behaviour
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Citation:
Hammad, M. M., M. S. Temerak, and W. Kortam, "A Study of the Factors Affecting Customers’ Interpersonal Helping Behaviour", Academy of Marketing, Newcastle, UK, 2016.
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Recent Publications
A Framework of Online Rapport-Building Behaviours: An Exploration of Twitter.
Customer-Employee Rapport: A Dyadic Perspective in Multi-Channel Service Settings
A Study of the Factors Affecting Customers’ Interpersonal Helping Behaviour
The Negative Behavioural Consequences of Customer Personality Traits in Service Failure Settings: The Big Five Inventory in Relation to Negative Word-of-Mouth
Revisiting Value Co-creation from a Customer Perspective: The Psychological Consequences on Customer and Employee Outcomes
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