Publications

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2020
Hammad, M. M., C. Raddats, and T. Kearney, "A Framework of Online Rapport-Building Behaviours: An Exploration of Twitter.", La Londe: International Conference in Service Management, IAE Aix-Marseille Graduate School of Management, La Londe-les-Maures, France, 2020.
2018
Hammad, M. M., C. Raddats, and T. Kearney, "Customer-Employee Rapport: A Dyadic Perspective in Multi-Channel Service Settings", AMA SERVSIG Conference, IÉSEG School of Management, Paris, France, 2018.
2016
Hammad, M. M., "The Negative Behavioural Consequences of Customer Personality Traits in Service Failure Settings: The Big Five Inventory in Relation to Negative Word-of-Mouth", Academy of Marketing, Newcastle, UK, 2016. full_paper_nwom.docx
Hammad, M. M., "Revisiting Value Co-creation from a Customer Perspective: The Psychological Consequences on Customer and Employee Outcomes", Academy of Marketing, Newcastle, UK, 2016. full_paper_-_value_co-creation.docx
Hammad, M. M., M. S. Temerak, and W. Kortam, "A Study of the Factors Affecting Customers’ Interpersonal Helping Behaviour", Academy of Marketing, Newcastle, UK, 2016.
2014
Hammad, M. M., M. S. Temerak, and W. Kortam, "Antecedents of Customers’ Helping Behaviour toward Other Customers: An Application on the Egyptian Higher Education Industry", Academy of Marketing, Bournemouth, Dorset, UK, 2014. paper_academy_of_marketing_2014.docx
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