Integrated Marketing Communications (IMC): A Comparative Study of Arabic and International Research Literature with a Special Focus on The Sultanate of Oman | Iman Zahra

Integrated Marketing Communications (IMC): A Comparative Study of Arabic and International Research Literature with a Special Focus on The Sultanate of Oman

Citation:: Zahra, I. M., "Integrated Marketing Communications (IMC): A Comparative Study of Arabic and International Research Literature with a Special Focus on The Sultanate of Oman", Journal of Arts and Social Sciences (JASS), vol. 7, issue 3, pp. 5-20, 2016.