Publications

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2002
Zahra, I. M., Public Relations in Multinational Corporations Operating in Egypt: A Survey Study, : Cairo University, Faculty of Mass Communication, 2002.
2009
Zahra, I. M., Effects of Integrated Brand Communications on the Relationship between Egyptian Population and Brands, : Cairo University, Faculty of Mass Communication, 2009.
2016
Zahra, I. M., "Integrated Marketing Communications (IMC): A Comparative Study of Arabic and International Research Literature with a Special Focus on The Sultanate of Oman", Journal of Arts and Social Sciences (JASS), vol. 7, issue 3, pp. 5-20, 2016.
2017
Zahra, I. M., and K. AL Balushi, "Practices of Public Relations Agencies in the Sultanate of Oman in Light of the Excellence Theory and Creativity Concept", The Scientific Journal of Public Relations and Advertising Research, vol. 11, issue Jul-Sept, pp. 1-39, 2017.
Zahra, I. M., and N. Al Syiabi, "العلاقة التبادلية بين الصحفيين وممارسي العلاقات العامة في الشركات الحكومية العاملة في سلطنة عمان", The Scientific Journal of Public Relations and Advertising Research, vol. 12, issue Oct-Dec, pp. 205-240, 2017.
2018
Zahra, I. M., "Integrated Marketing Communications (IMC): The Interdisciplinary Concept", Promoting Interdisciplinarity in Knowledge Generation and Problem Solving: IGI Global, 2018.
Zahra, I. M., and H. M. Nasr, "The Right to Know and Freedom of Expression in the Arab World in the Digital Age", Journal of Arts and Social Sciences (JASS), vol. 9, issue 3, pp. 28-40, 2018.
Zahra, I. M., "Utilizing the Dimensions of Religion to Analyse Social Media Campaigns", Promoting Interdisciplinarity in Knowledge Generation and Problem Solving: IGI Global, 2018.
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