Publications

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2017
Zahra, I. M., and K. AL Balushi, "Practices of Public Relations Agencies in the Sultanate of Oman in Light of the Excellence Theory and Creativity Concept", The Scientific Journal of Public Relations and Advertising Research, vol. 11, issue Jul-Sept, pp. 1-39, 2017.
2002
Zahra, I. M., Public Relations in Multinational Corporations Operating in Egypt: A Survey Study, : Cairo University, Faculty of Mass Communication, 2002.
Tourism