@inbook {19736,
	title = {E-Marketing: Towards a Conceptualization of a New Marketing Philosophy },
	booktitle = {E-Business Issues, Challenges and Opportunities for SMEs: Driving Competitiveness},
	year = {2010},
	publisher = {IGI global},
	organization = {IGI global},
	address = {USA},
	author = {El-Gohary, H.}
}
