E-Marketing: Towards a Conceptualization of a New Marketing Philosophy | Dr Hatem Osman Aly Salem

E-Marketing: Towards a Conceptualization of a New Marketing Philosophy

Citation:: El-Gohary, H., "E-Marketing: Towards a Conceptualization of a New Marketing Philosophy ", E-Business Issues, Challenges and Opportunities for SMEs: Driving Competitiveness, USA, IGI global, 2010.