Publications

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2015
El-Gohary, H., H. Hamad, I. Elbeltagi, and P. Jones, "Antecedents of B2B E-Commerce Adoption and its Effect on Competitive Advantage in Manufacturing SMEs", Strategic Change , vol. 24, issue 5, pp. 405–428, 2015.
Shah, S., El-Gohary, H, and Hussain, J., "An investigation of Market Orientation and Tourism SMEs Performance in Developing Countries: A review of the literature, ", Journal of Travel & Tourism Marketing, 2015.
Ahmed, Hay, J., and El-Gohary, H, "An investigation of the different factors affecting the adoption of water filters in South Mediterranean Countries: The case of Egypt, ", Journal of Economic and Administrative Sciences (JEAS), , 2015.
El-Gohary, H., and R. Eid, "Muslim Tourist Perceived Value in the Hospitality and Tourism Industry", Journal of Travel Research , vol. 54, issue 6, pp. 774-787 , 2015.
Eid, G., and El-Gohary, H, "The Role of Islamic Religiosity on the Relationship between Perceived Value and Tourist Satisfaction", Tourism Management, vol. 46 , issue (Feb), pp. pp: 477-488, 2015.
Hatem El-Gohary, David Edwards, and Adyzakrie Mohamad Zaki, "A Theoretical Examination of SMEs Internationalisation in a Globalised Business Environment - An Eye on the Future", International Journal of Customer Relationship Marketing and Management, vol. 6, issue 4, pp. 1-22, 2015.
2014
El-Gohary, H, and R. Eid, Emerging Research on Islamic Marketing and Tourism in the Global Economy, , , USA, IGI Global, 2014.
El-Gohary, H., and R. Eid, Islamic Marketing: Practices, Tools, and Trends, , USA, IGI Global, 2014.
Eid, G., and El-Gohary, H, "Muslim Tourist Perceived Value in the Hospitality and Tourism industry", Journal of Travel Research, issue May, pp. 1-14, 2014.
Iqbal, T, and El-Gohary, H, Quality Management and Productivity: Concepts, Trends, Theoretical Frameworks and Implications, , Germany, LAP Lambert Academic Publishing, 2014.
Eid, R., and H. El-Gohary, "Testing and Validating Customer Relationship Management Implementation Constructs in Egyptian Tourism Organizations", Journal of Travel & Tourism Marketing, vol. forthcoming, 2014.
2013
El-Gohary, H., D. Edwards, R. Eid, and J. Huang, "Choice of export entry mode by developing economies SMEs: An empirical investigation of Egyptian SMEs", Journal of Economic and Administrative Sciences (JEAS), vol. 29, issue 2, pp. 113 - 133, 2013.
El-Gohary, H., D. Edwards, and J. Huang, "Customer Relationship Management (CRM) Practices by Small Businesses in Developing Economies: A Case Study of Egypt", International Journal of Customer Relationship Marketing and Management (IJCRMM), vol. 4, issue 2, pp. 1-24, 2013.
El-Gohary, H., and R. Eid, E-Marketing in Developed and Developing Countries: Emerging Practices, , USA, IGI Global, 2013.
Eid, R., and H. El-Gohary, "The Impact of E-Marketing Use on Small Business Enterprises’ Marketing Success: The Case of UK Companies", The Service Industries Journal, vol. 33, issue 1, pp. 1-20, 2013. Abstract

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El-Gohary, H., and R. Eid, "Leadership Teaching Impact on Tourism Students’ Attitudes and Perceptions towards Leadership in Developing Economies: The Case of Egypt", Journal of Hospitality & Tourism Education, vol. 25, issue 4, pp. 180-192, 2013.
2012
El-Gohary, H., and R. Eid, "DMA Model: Understanding Digital Marketing Adoption and Implementation by Islamic Tourism Organizations", Tourism Analysis, vol. 17, issue 4, pp. 523-532 , 2012.
El-Gohary, H., "Factors affecting E-Marketing adoption and implementation in tourism firms: An empirical investigation of Egyptian small tourism organizations", Tourism Management, vol. 33, issue 5, pp. 1256–1269 , 2012.
El-Gohary, H., The impact of E-Marketing Practices on Marketing Performance: A Small Business Enterprises Context, , Germany, LAP Lambert Academic Publishing, 2012.
El-Gohary, H., S. O'Leary, and P. Radway, "Investigating the Impact of Entrepreneurship Online Teaching on Science and Technology Degrees on Students attitudes in Developing Economies: The case of Egypt", International Journal of Online Marketing (IJOM), vol. 2, issue 1, pp. 29-45, 2012. Abstract

This paper investigates the influence of entrepreneurship online teaching in science and technology degree courses in developing economies and the impact of this teaching on students’ attitudes towards starting a small business enterprise (SBE). An organised examination of the literature related to entrepreneurship teaching is discussed and illustrated to provide an archive of past research points to explore and develop a clear understanding about the influence of entrepreneurship online teaching to science and technology degree students in developing economies (Egypt). Based on this review, the study validates a conceptual model utilising a positivist research philosophy with a quantitative approach, in which data is collected based on survey strategy through questionnaires to address different levels of the study. The findings indicated that there is very few research studies related to entrepreneurship teaching in developing countries and no single study related to entrepreneurship teaching in Egypt. The study provides great benefits for entrepreneurs, policy makers, practitioners, researchers, and educators by providing an understanding for all the issues related to teaching entrepreneurship on science and technology degree courses. This paper benefits researchers and scholars towards suitable future research studies which in turn will contribute to the related accumulated knowledge in the field.

El-Gohary, H., Transdisciplinary Marketing Concepts and Emergent Methods for Virtual Environments, , USA, IGI Global, 2012.
2011
El-Gohary, H., Electronic Marketing Practises in Developing Countries: The case of Egyptian business enterprises, , Germany, VDM Verlag Dr. Müller, 2011.
Millman, C., and H. El-Gohary, "New Digital Media Marketing and Micro Business: A UK perspective", International Journal of Online Marketing (IJOM), vol. 1, issue 1, pp. 41-62, 2011.
2010
El-Gohary, H., "E-Marketing as a tool for globalisation: the case of Egyptian small business enterprises", Electronic Globalized Business and Sustainable Development through IT Management: Strategies and Perspectives, USA, IGI global, 2010.
El-Gohary, H., "E-Marketing-A literature Review from a Small Businesses perspective", International Journal of Business and Social Science (IJBSS), vol. 1, issue 1, pp. 214 – 244, 2010.
Tourism