Esraa Karam
Assistant Lecturer
1 Gamaa Street, Giza, Egypt, 12613
(email)
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artificial intelligence
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Gupta, S., Kumar V., & Karam E.
(2020).
New-age technologies-driven social innovation: What, how, where, and why?
.
Industrial Marketing Management. 89,
499-516.
Tags
artificial intelligence
(1)
consumer behaviour
(1)
customer engagement
(3)
customer engagement behaviour
(2)
Egypt
(1)
engagement marketing
(2)
engagement value
(1)
experimental research
(1)
new-age technologies
(1)
retailing
(1)
social innovation
(1)
switching behaviour
(1)
telecommunications
(1)
Recent Publications
New-age technologies-driven social innovation: What, how, where, and why?
Customer Engagement Marketing (CEM) framework: a strategic perspective
Exploring customer engagement marketing (CEM) and its impact on customer engagement behaviour (CEB) stimulation
Investigating customer engagement behaviour and its impact on customer engagement value: a conceptual framework
Factors affecting the switching behaviour for mobile service users in Egypt
more