engagement marketing

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Karam, E., Alexander M., & Kumar V. (2019).  Customer Engagement Marketing (CEM) framework: a strategic perspective. 16th International Research Symposium on Advancing Service Research and Practice. 2.
Karam, E., & Alexander M. (2018).  Exploring customer engagement marketing (CEM) and its impact on customer engagement behaviour (CEB) stimulation. 10th SERVSIG Conference: Opportunities for Services in a Challenging World. 208-213.