Esraa Karam
Assistant Lecturer
1 Gamaa Street, Giza, Egypt, 12613
(email)
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customer engagement behaviour
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Karam, E., & Alexander M.
(2018).
Exploring customer engagement marketing (CEM) and its impact on customer engagement behaviour (CEB) stimulation
.
10th SERVSIG Conference: Opportunities for Services in a Challenging World.
208-213.
Karam, E.
(2015).
Investigating customer engagement behaviour and its impact on customer engagement value: a conceptual framework
.
4th European Business Research Conference.
Tags
artificial intelligence
(1)
consumer behaviour
(1)
customer engagement
(3)
customer engagement behaviour
(2)
Egypt
(1)
engagement marketing
(2)
engagement value
(1)
experimental research
(1)
new-age technologies
(1)
retailing
(1)
social innovation
(1)
switching behaviour
(1)
telecommunications
(1)
Recent Publications
New-age technologies-driven social innovation: What, how, where, and why?
Customer Engagement Marketing (CEM) framework: a strategic perspective
Exploring customer engagement marketing (CEM) and its impact on customer engagement behaviour (CEB) stimulation
Investigating customer engagement behaviour and its impact on customer engagement value: a conceptual framework
Factors affecting the switching behaviour for mobile service users in Egypt
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