Publications

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2020
Gupta, S., Kumar V., & Karam E. (2020).  New-age technologies-driven social innovation: What, how, where, and why?. Industrial Marketing Management. 89, 499-516.
2019
Karam, E., Alexander M., & Kumar V. (2019).  Customer Engagement Marketing (CEM) framework: a strategic perspective. 16th International Research Symposium on Advancing Service Research and Practice. 2.
2018
Karam, E., & Alexander M. (2018).  Exploring customer engagement marketing (CEM) and its impact on customer engagement behaviour (CEB) stimulation. 10th SERVSIG Conference: Opportunities for Services in a Challenging World. 208-213.
2015
Karam, E. (2015).  Investigating customer engagement behaviour and its impact on customer engagement value: a conceptual framework. 4th European Business Research Conference.
2014
Karam, E., Temerak M. S., & Kortam W. (2014).  Factors affecting the switching behaviour for mobile service users in Egypt.
Karam, E., Temerak M. S., & Kortam W. (2014).  Factors affecting the switching behaviour for mobile service users in Egypt: a proposed conceptual framework. 43rd European Marketing Academy Conference.
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