Esraa Karam

Guest Lecturing 

Apr 2020       Speaker at Postgraduate Research Induction at University of Strathclyde, UK

Title: What I wish I had known!

Nov 2019      Guest Lecturer at Department of Marketing at University of Strathclyde, UK

Title: Mixed Methods Application for Postgraduate Research (PhD) students. 

Oct 2019       Speaker at Postgraduate Research Induction at University of Strathclyde, UK

Title: What I wish I had known!

Oct 2019       Guest Lecturer at Strathclyde Business School at University of Strathclyde, UK

Title: 'New venues for Customer Engagement' for fourth-year undergraduate marketing students

Nov 2018      Guest Lecturer at Department of Marketing at University of Strathclyde, UK

Title: 'Customer Engagement from firm-perspective' for fourth-year undergraduate marketing students

Academic Visits

Sept 2018    Academic Visit to J. Mack Robinson College of Business at Georgia State University, USA

Three-week invite as a visiting scholar for collaboration with Professor V. Kumar 

Conferences Coordination

May 2020     Organised 2nd Online Doctoral School Multidisciplinary Symposium, Glasgow, UK 

Three-day online doctoral research conference at the University of Strathclyde, UK

Jun 2019     Organised & Chaired 1st Doctoral School Multidisciplinary Symposium, Glasgow, UK

A Full day doctoral research conference at the University of Strathclyde, UK

May 2018       Volunteered & participated at 47th EMAC Conference, Glasgow, UK

Four-day research conference in the marketing discipline

Conferences Participation

Jul 2019         Attended and Participated at Marketing Research Camp, Leeds, UK

Two-day marketing research conference at Leeds University Business School

Jun 2019       Paper presented at 1st Doctoral School Multidisciplinary Symposium, Glasgow, UK

Title: The impact of CEM on the influencing and co-developing engagement behaviours of customers

Jun 2019       Paper presented at QUIS16 Symposium, Karlstad, Sweden

Title: Customer Engagement Marketing Framework (CEM): A Strategic Perspective

Jun 2018       Paper presented at 10th SERVSIG conference, Paris, France

Title: Exploring CEM and its impact on CEB stimulation

May 2018      Paper presented at 7th International Research Conference, Glasgow, UK

Title: Exploring Customer Engagement Marketing in difference contexts

May 2017      Poster presented at 6th International Research Conference, Glasgow, UK

Title: Customer Engagement Marketing and Firm Performance

Apr 2015       Paper presented at 4th European Business Research Conference, London, UK

Title: Investigating CEB and its Impact on Customer Engagement Value

Jun 2014       Paper presented at 43rd EMAC Conference, Valencia, Spain

Title: Factors affecting the switching behaviour for mobile service users

Dec 2013      Attended FCBD Conference, Cairo University, Egypt

Two-day research conference in business administration disciplines

Nov 2012      Attended Global Entrepreneurship Week, Cairo University, Egypt

Five-day event of FCCU and Aalto University on Entrepreneurship