Bio and CV
Nahla Ahmed is a teaching assistant at the Faculty of Commerce, Cairo University since 2009 where she received her BS and MSc in business administration. Currently, she is a Ph.D. student at the department of change management and organizational behavior at the University of Twente. Additionally, she was a visiting research scholar at the School of Finance and Management at SOAS University of London from 2017-2019.
Her research interests include sustainable business practices especially in developing countries, managerial cognition, paradox theory and organization change/culture. Her current work aims to study how differences in cognitive frames affect the way managers solve problems and make decisions with regard to sustainability issues. It studies the effect of cognitive frame content and complexity on managerial interpretation and responses towards sustainability issues and, by extension, on sustainability performance.