@proceedings {134011,
	title = {Trends of Advertising Researches (1990: 2011)},
	journal = {17th International Conference "The Media Researches in Egypt and the world in half a century the reality and future trends},
	year = {2011},
	address = {Cairo University , Mass Communication faculty , Egypt},
	author = {Elalem,S. and Abdelsalam, A and Mohammed Mostafa refaat}
}
