Abeer A. Mahrous, Ph.D.
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American Marketing Association
Tags
co-creation behavior
(1)
effectiveness of learning
(1)
Facebook
(1)
internationalization; strategic managemen;t of higher educationhorizontal integration strategy evaluation universities’ partnership emerging market
(1)
service co-creation
(1)
students' evaluations
(1)
virtual communities participation
(1)
Recent Publications
How manipulating incentives and participation in green programs affect satisfaction: The mediating role of warm glow.
How manipulating incentives and participation in green programs affect satisfaction: The mediating role of warm glow.
Enhancing resilience to negative information in consumer-brand interaction: the mediating role of brand knowledge and involvemen
Egypt’s perceived destination image and its impact on tourist’s future behavioural intentions
The impact of characteristics of intra-organizational environment on entrepreneurial marketing intensity and performance in Egypt
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