@article {227976,
	title = {Global Brands or Local Heroes? A Comparative Study of Egyptian Consumer Perceptions and Behaviors in the Fashion and Apparel Industry},
	journal = {American Journal of Business},
	year = {2023},
	attachments = {https://scholar.cu.edu.eg/sites/default/files/abeer/files/american_journal_of_business-global_or_local_brands.pdf},
	author = {Iman Boseila and Abeer A. Mahrous and Ehab AbouEish}
}
