@conference {20550,
	title = {Using Internet Marketing For Building and Communicating Brand Associations of Universities in Egypt},
	booktitle = {Patterson, A. and Oakes, S (eds) Proceedings of the Academy of Marketing Conference 2011: Marketing Field Forever},
	year = {2011},
	month = {July 2011},
	address = {Academy of Marketing, Liverpool. },
	author = {Wael Kortam and Sama Attia and Abeer Mahrous}
}
