@conference {20549,
	title = {A Synergistic perspective on the hybrid segmentation of online shoppers/non-shoppers for airline tickets: The case of the Egyptian market},
	booktitle = {Patterson, A. and Oakes, S (eds) Proceedings of the Academy of Marketing Conference 2011: Marketing Field Forever},
	year = {2011},
	month = {July 2011},
	address = {Academy of Marketing, Liverpool. },
	author = {Ola Tarek and Abeer Mahrous and Wael Kortam}
}
