Abeer A. Mahrous, Ph.D.
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service co-creation
Mahrous, A. A., and T. H. Elsharnouby,
"
Enabling the Co-Creation of E-Services Through Enhancing the E-Service Quality: The Case of the Egyptian Telecommunication Sector
",
2013 AMA Summer Educators’ Proceedings Innovating and Collaborating in a Global Marketplace
, Boston, MA- USA, 7-9 August, 2013.
American Marketing Association