Abeer A. Mahrous, Ph.D.
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internationalization; strategic managemen;t of higher educationhorizontal integration strategy evaluation universities’ partnership emerging market
Mahrous, H. M. A.; G. A. Z.;A. A.,
"
Effective management of an internationalization strategy: A case study on Egyptian–British universities’ partnerships
",
International Journal of Technology Management & Sustainable Development
, vol. 17, issue 2, pp. 183-202, 2018.
American Marketing Association