Wafaa Marzouk
Associate Professor Faculty of Commerce
(email)
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Publications
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Assessing the Effectiveness of Customer Relationship Management using the BSC: An Empirical Study
Attitudes and Intention Behaviors of Egyptian Mobile Users toward Mobile Marketing Applications
Egyptian Business Administration Review, Faculty of Commerce, Cairo University
Examining the Degree of Family Influence Construct on Strategic Orientations of Family Firms: Evidence Egyptian Family Firms
Impact of the Perceived Quality of MBA Program on its Value: A Graduate Perspective
Influence of Customer Equity Drivers on Firm's Shareholder Value in Banking Industry
http://creativecommons.org/licenses/by/4.0
http://jormonline.com/index.php/jorm/article/view/159
https://journals.ju.edu.jo/JJBA/article/view/9141
