Mohamed Sobhy

Dr. Mohamed Sobhy is Senior Lecturer (Associate PRofessor) in marketing analytics at Surrey Business School in the UK and he is also a visiting Professor at Cairo University where he has been working with a number of faculty members at Cairo Univeristy on several research projects in areas of ridesharing economy, branding and healthcare ecosystems.

Internationally, Dr. Sobhy served as a visiting scholar at Nottingham University Business School (UK), Georgia State University, George Washington University and Loughborough University. He is also a current member of Centre for Service Management at Loughborough University. His work appeared in Journal of Service Research (impatc factor = 6.8) (his paper was shortlisted among top five best papers in 2012), Journal of Business Research (impact factor = 3.3), Journal of Financial Services Marketing, American Marketing Association Summer Educator Conference, European Academy of Marketing and British Academy of Marketing. Also, he has received many awards and grants from Ford Association, Fulbright commission in Egypt and the ministry of higher education in Egypt.

Dr. Sobhy delivered many training workshops in strategic marketing planning, marketing research, and personal selling to many national and international companies in a wide variety of industries (e.g. marketing research, airliners, banks). He made a number of consultations to many national and international companies (e.g. real estate/construction, pharmaceutical, financial services). His area of expertise covers the following: satisfaction tracking/complaints management studies, bench-marking/competitive analysis studies, demand forecasting for new/established goods & services, concept/product testing, conjoint/pricing studies and market sensing studies. He has an accumulated expertise in survey/sampling methods, experimental techniques and many statistical software packages such as SPSS, LISREL and SmartPLS.