Doaa Fathy

Fathy, D., E. AbouAish, and T. El-Sharnouby, "Demographic Differences in Consumer Perception of Deception in Advertising "The Egyptian Case"", Academy of Marketing, Bournemouth, 2014. demographic_differences_in_consumer_perception_of_dia.pdf

Fathy, D., M. H. Elsharnouby, and E. Abouaish, "Fans behave as buyers? assimilate fan-based and team-based drivers of fan engagement", Journal of research in interactive marketing, vol. 16, issue 3, 2022.

Fathy, D., and E. Abouaish, "Exploring Fan Engagement in Egyptian Sports Context: Antecedents and Consequences", British Academy of Marketing, Stirling, UK, 2018.

D.Fathy, T. Elsharnouby, and E. AbouAish, "Deception in advertising revisited: antecedents and differences in perception across consumer groups", International Journal of Business and Emerging Markets, vol. 8, issue 4, pp. 403-425, 2016. deception_in_advertising_revisited_antecedents_and_differences_in_perception_across_consumer_groups2016.pdf

D.Fathy, E. AbouAish, and T. El-Sharnouby, "Understanding the Egyptian consumers’ perception of deception in advertising: “Developing Research Propositions”", Academy of Marketing, Cardiff, 2013. understanding_the_egyptian_consumers_perception_of_dia.pdf