Mohamed, H., N. Ratnayake, and G. Saxena, "Food Waste Management: Exploring Multi-faceted Social Identity Shifts among Muslim Households during Ramadan", AMA Summer Academic Conference, USA, 2024.
Garem, R. A. A. E., A. Fouad, and H. Mohamed, "Factors associated with patient loyalty in private healthcare sector in Egypt", Journal of Humanities and Applied Social Sciences, vol. 6, issue 2, pp. 181-206, 2024.
Garas, S. R. R., A. F. A. Mahran, and H. M. H. Mohamed, "Do you consider buying a counterfeit? New evidence from the theory of planned behaviour and cognitive dissonance theory", Journal of Product & Brand Management, vol. 32, issue 4, pp. 544-565, 2023.
Zaky, A., H. Mohamed, and G. Saxena, "Conceptualising the panic buying phenomenon during COVID-19 as an affective assemblage", European Journal of Marketing, vol. 56, issue 12, pp. 3313-3346, 2022.
Hussein, R. S., H. Mohamed, and A. Kais, "Antecedents of level of social media use: exploring the mediating effect of usefulness, attitude and satisfaction", Journal of Marketing Communications, vol. 28, issue 7, pp. 703–724, 2022.
Mohsen, J., H. Mohamed, A. Zaky, and A. A. Mahrous, "A Qualitative Comparative Analysis of The Antecedents of Adolescents Materialism", AMA Summer Academic Conference, USA, 2022.
Mohamed, H., A. Mahran, A. A. Mahrous, A. Raupeliene, and C. Jayawardhena, "MEASURING NATION BRANDING; SCALE DEVELOPMENT AND VALIDATION A WORKING PAPER", AMA Summer Academic Conference, USA, 2020.
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